Ivey Publishing
Virtual Operation - Zhejiang Tengen Group
Product Number:
9B06M045
Publication Date:
03/29/2006
Revised Date:
09/21/2009
Length:
6 pages
Product Type:
Case
Source:
CEIBS-Ivey
The Zhejiang Tengen Group (Tengen) has grown into one of the largest private enterprises in China. However, the company has faced many challenges along the way. The demand for low-voltage electronics was so high that it was difficult to meet. As more and more suppliers joined the market, quality problems emerged. Despite this problem, Tengen managed to maintain a reputation for supplying high quality electronics. Using this reputation, Tengen outsourced the production of many of its products so they would carry the Tengen name brand. Several problems are faced by the company as it loses control over production, including a decline in the quality of the products. Another problem that needs to be addressed is the lack of qualified salespeople.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
China, Large, 2000
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
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