Ivey Publishing
Hydro: From Utsira to Future Energy Solutions
Product Number:
9B06M044
Publication Date:
03/29/2006
Revised Date:
09/21/2009
Length:
22 pages (11 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Managers at Norway's Hydro are wondering whether or not an economically viable business case can be made to commercialize a wind-hydrogen solution. The company has successfully installed a wind-hydrogen renewable energy system as a research and development project on the 200 person remote island of Utsira. Now, they are considering two early markets to which to sell the idea: remote island communities or grid power balancing for grid operators with high reliance on wind power. Students will be introduced to current trends in renewable energy and will look at the threats and opportunities and business drivers in launching a new project. Students will analyse the priorities of the company by looking at economic, social and environmental objectives.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Utilities
Setting:
Norway, Large, 2005
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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