Ivey Publishing
WestJet (B): The Entry of Zip Air Inc.
Product Number:
9B02M036
Publication Date:
06/22/2005
Revised Date:
12/03/2009
Length:
5 pages
Product Type:
Supplement
Source:
Ivey
Since its start in the mid-1990s, WestJet Airlines, a regional carrier, has had continued growth and success with its low-fare flights and exceptional service. It has maintained this success despite the entry of smaller airlines into the market, which were taking advantage of the disruption caused by the amalgamation of Air Canada and Canadian Airlines, and despite the industry challenges experienced after the events of September 11, 2001. The founders of WestJet have scheduled a meeting to discuss how the company should respond to the announcement. This is a supplement to WestJet Looks East, product 9B00M036.
Issues:
Disciplines:
General Management/Strategy
Industries:
Transportation and Warehousing
Setting:
Canada, Medium, 1999
Intended Audience:
Undergraduate/MBA
Price:
$2.55 CAD / $2.55 USD Printed Copy
$2.25 CAD / $2.25 USD Permissions
Associated Materials
Use With: 9B00M036 (15 pages)
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