WestJet (B): The Entry of Zip Air Inc.
Since its start in the mid-1990s, WestJet Airlines, a regional carrier, has had continued growth and success with its low-fare flights and exceptional service. It has maintained this success despite the entry of smaller airlines into the market, which were taking advantage of the disruption caused by the amalgamation of Air Canada and Canadian Airlines, and despite the industry challenges experienced after the events of September 11, 2001. The founders of WestJet have scheduled a meeting to discuss how the company should respond to the announcement. This is a supplement to WestJet Looks East, product 9B00M036.
Transportation and Warehousing
Canada, Medium, 1999
$2.55 CAD / $2.55 USD Printed Copy
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