Ivey Publishing
La Hacienda Del Sol
Product Number:
9B05A011
Publication Date:
06/14/2005
Revised Date:
09/24/2009
Length:
11 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The vice-president of a resort hotel in San Felipe, Mexico must deal with low winter sales levels. Students will gain experience in assessing the current marketing strategy, analyzing the fit of a new opportunity, making pricing decisions, designing a promotional campaign and calculating market share; and receive practice in using breakeven analysis and in analyzing an opportunity from both a qualitative and quantitative standpoint.
Issues:
Disciplines:
International,  Marketing,  Introductory Business
Industries:
Accommodation & Food Services
Setting:
Mexico, Medium, 2004
Intended Audience:
Introductory
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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