Ivey Publishing
Marie Bohm and the Aspect Group
Product Number:
9B05C017
Publication Date:
06/14/2005
Revised Date:
09/28/2009
Length:
10 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The Aspect Group is a small entrepreneurial marketing company that focuses on brand management. Having worked in the industry for a number of years both as permanent employee and freelancer, Marie Bohm founded the Aspect Group with a goal of developing a humane work environment with work-life flexibility. To grow the business, she is faced with two choices: she could partner with a small local firm or link with a high-profile firm in Toronto. The latter would provide greater visibility and credibility but she is concerned that the demands could alter the work-life flexibility qualities she valued. A video is available, product # 7B05C017.
Issues:
Disciplines:
Entrepreneurship,  Organizational Behaviour/Leadership
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Canada, Small, 2005
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 7B05C017 (15 min)
Translations: Spanish (10 pages)
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