The Toronto Ultimate Club
(10 pages of text)
The general manager of a not-for-profit Ultimate Frisbee club seeks a marketing strategy to increase membership. For-profit clubs had claimed an ever-growing portion of the market, and the general manager has been asked to review current offerings in the marketplace and to develop a formal marketing plan that would ensure the club's viability in the coming years.
Social Advocacy Organizations
Canada, Small, 2008
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