Ivey Publishing
The Toronto Ultimate Club
Product Number:
9B09A029
Publication Date:
10/30/2009
Length:
16 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The general manager of a not-for-profit Ultimate Frisbee club seeks a marketing strategy to increase membership. For-profit clubs had claimed an ever-growing portion of the market, and the general manager has been asked to review current offerings in the marketplace and to develop a formal marketing plan that would ensure the club's viability in the coming years.
Issues:
Disciplines:
Marketing,  Introductory Business
Industries:
Social Advocacy Organizations
Setting:
Canada, Small, 2008
Intended Audience:
Introductory
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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