Ivey Publishing

Product Details

The Londoner (B)
Product Number:
9B05A008
Publication Date:
04/11/2005
Revised Date:
09/24/2009
Length:
10 pages
Product Type:
Case (Field)
Source:
Ivey
The publisher of an 18-month old, controlled-circulation weekly newspaper, The Londoner, is contemplating the addition of a web-based searchable data base of classified ads for used cars. It would seem to add value to the readership but it does appeal to readers well beyond the original trading area for the weekly, and it also offers some new timing issues for a weekly paper to create a feature with large weekend readership. The issue is whether or not the publisher should add this auto classified feature section and if so, how to market it to the greatest advantage. This case may be used with The Londoner (A), product 9B05A007).
Issues:
Disciplines:
Entrepreneurship,  Marketing
Industries:
Manufacturing
Setting:
Canada, Small, 2004
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
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