Ivey Publishing
Blair Howard: Developing an Exceptional Presentation (A)
Product Number:
9B09C013
Publication Date:
10/21/2009
Length:
5 pages (5 pages of text)
Product Type:
Case (Gen Exp)
Source:
Ivey
The co-founder and chief investment officer (CIO) of Red River Asset Management is trying to improve the way he communicates his firm's key benefits to clients. The CIO's central challenge is that his firm's investment philosophy focuses on quantitative analysis while most clients are only familiar with - and trust - qualitative analysis. In addition, his presentation skills are not as polished as he would like. This case allows an instructor to discuss the importance of message development and delivery in the financial context. The supplement (B) case, product # 9B09C014, highlights the CIO's decision and outcome.
Issues:
Disciplines:
Organizational Behaviour/Leadership
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Canada, Small, 2005
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B09C014 (2 pages)
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