Ivey Publishing
Gillette's Energy Drain (B): Energizer's Acquisition of Schick
Product Number:
9B05M027
Publication Date:
01/31/2005
Revised Date:
10/01/2009
Length:
12 pages (5 pages of text)
Product Type:
Supplement
Source:
Ivey
This is a supplement to Gillett's Energy Drain (A): The Acquisition of Duracell, product 9B05M026. Highlighted is Energizer's acquisition of Schick. Gillette was just dabbling in batteries but its source of profits always been in razors and blades. Now, that business is under direct threat by Energizer, with its acquisition of Schick. This supplement provides an excellent example of multipoint competition, and raises the question, should Gillette have anticipated that the acquisition of a battery company would ultimately put razor profits at risk?
Issues:
Disciplines:
General Management/Strategy
Industries:
Manufacturing
Setting:
United States, Large, 2003
Intended Audience:
Undergraduate/MBA
Price:
$2.55 CAD / $2.55 USD Printed Copy
$2.25 CAD / $2.25 USD Permissions
$2.25 CAD / $2.25 USD Digital Download
Associated Materials
Use With: 9B05M026 (16 pages)
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