Ivey Publishing
Wind to Energy: W2E
Product Number:
9B05A004
Publication Date:
01/31/2005
Revised Date:
09/24/2009
Length:
20 pages (12 pages of text)
Product Type:
Case (Field)
Source:
Ivey
An engineer for Wind to Energy has led the creation of the North American division of a German start-up company that designs wind-energy electric power generation units - wind turbines. The engineer and his fellow engineers have licensed the technology to a small-share assembler of wind turbines and are about to receive their first payment from this firm. As they look ahead, they see opportunities for revenue in possibly supplying spare parts to wind farms, or even operating their own wind farm. The challenge is to focus this start-up company.
Issues:
Disciplines:
Entrepreneurship,  International,  Marketing
Industries:
Utilities
Setting:
United States/Canada, Small, 2004
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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