Ivey Publishing
Aiming Toward a Hydrogen Economy: Icelandic New Energy Co. (Islensk Nyorka)
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28 pages (16 pages of text)
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Case (Field)
AWARD WINNING CASE - This case won the Oikos Sustainability Case Writing Competition 2005. Icelandic New Energy Company, a research and development consortium based in Reykjavik, Iceland, is considering what future direction to take. The two-person team has met their first major goal - the installation of the world's first commercial hydrogen filling station and the coordination of a public transport test project involving the operation of three hydrogen fuelled city buses. The company was founded with the overall objective of investigating the potential for eventually replacing the use of fossil fuels in Iceland with hydrogen-based fuels and creating the first hydrogen society in the world. Working towards the goal of self-sufficiency from fossil fuels, Icelandic New Energy Co was set up in 1999 by the consortium Vistorka and three major partners each contributing a part to the testing - Royal Dutch Shell (the refueling station), Norsk Hydro (the electrolysis technology to make the hydrogen) and DaimlerChrysler (fuel cell vehicles using hydrogen fuel). The shareholder agreement was established with the company's start in 1999 and is set to expire in 2005. With all of the major activities being outsourced and contracted, the team wondered how they could keep the company as a going concern and contribute to Iceland's transition to a hydrogen economy - a feat that could take more than 15 years.
General Management/Strategy,  International,  Entrepreneurship
Iceland, Small, 2004
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