Ivey Publishing
Marico Industries Ltd. Central Sales Organization
Product Number:
9B06A010
Publication Date:
03/01/2006
Revised Date:
09/09/2009
Length:
10 pages
Product Type:
Case (Field)
Source:
Ivey
The general manager, sales, of Marico Industries Ltd. India, is thinking about the future of the company's central sales organization (CSO). The central sales organization has been around for five years and has met all its original objectives. However, with a rapidly changing industry, the very success of CSO is making it seem less relevant for the future. The general manager must decide if this is true or if CSO could transform itself to cater to the new changing needs of the Indian fast-moving consumer goods market.
Issues:
Disciplines:
International,  Marketing
Industries:
Manufacturing
Setting:
India, Large, 2003
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
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