Ivey Publishing

Product Details

Vartana: The Creation of a Bank for Canada's Civil Society Sector
Product Number:
9B06A012
Publication Date:
03/17/2006
Revised Date:
09/10/2009
Length:
8 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
A social entrepreneur undertakes to launch a bank with charitable status itself that could provide financial services to up to 161,000 charities. He has quietly arranged support from major for-profit banks and government officials. The day before his press conference to tell all stakeholders about this new bank, he is still struggling with the key words to describe the bank so that it conveys it purposes, but offends as few stakeholders as possible. Students must evaluate his proposed three key words and propose other descriptors.
Issues:
Disciplines:
Entrepreneurship,  Marketing
Industries:
Finance and Insurance
Setting:
Canada, Small, 2005
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
You Might Also Like...

Save In: