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Ivey Publishing
Necanko, Inc.
Product Number:
9B04D020
Publication Date:
09/12/2004
Revised Date:
10/09/2009
Length:
2 pages
Product Type:
Case (Field)
Source:
Ivey
Necanko Inc. is a large international food manufacturer. A buyer-scheduler for the company must forecast sales demand to determine production planning, inventory management and distribution for the year. Sales were normally predictable and stable, but the company has just come back from a three month layoff due to slow sales and they are now experiencing a sales increase three times greater than usual. The buyer-scheduler is uncertain why the sales are spiking and must decide what action to take.
Issues:
Production Scheduling; Bullwhip Effect; Uncertainty; Marketing Channels
Disciplines:
Operations Management
Industries:
Manufacturing
Setting:
United States, Large
Intended Audience:
Undergraduate/MBA
Price:
$3.95 CAD / $3.95 USD Printed Copy
$3.40 CAD / $3.40 USD Permissions
$3.40 CAD / $3.40 USD Digital Download
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