Ivey Publishing

Product Details

Plant Nutrients Inc.
Product Number:
9B04A013
Publication Date:
11/23/2004
Revised Date:
10/07/2009
Length:
23 pages (12 pages of text)
Product Type:
Case (Gen Exp)
Source:
Ivey
Plant Nutrients is a medium-sized retailer of crop supplies. The general manager is preparing a proposed operating statement to send to the parent company. This statement must reflect an increase in volume of two per cent while maintaining the required 13 per cent on investment in business. He is considering a number of ways of improving performance: getting better utilization of fertilizer blending capacity, adding a new line of seed and adding precision agriculture services. Another option is to alter pricing.
Issues:
Disciplines:
Marketing
Industries:
Agriculture, Forestry, Fishing and Hunting
Setting:
United States, Small, 1999
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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