Ivey Publishing
Turnaround at the Stratford Festival: It Is a Lot Like Directing a Play
Product Number:
9B06M026
Publication Date:
02/05/2010
Revised Date:
09/09/2009
Length:
15 pages (12 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The executive director of the Stratford Festival of Canada was contemplating the organization's future. The Stratford Festival had come a long way since the dark days in the early 1990's. The recovery began with the artistic director, who had built substantial audience momentum through his artistic choices. The executive director, a former Stratford Festival actor, had been in the role for less than a year. He needed to determine what course of action he should recommend to ensure the Stratford Festival's survival and return to greatness.
Issues:
Disciplines:
General Management/Strategy
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Canada, Medium, 1999
Intended Audience:
MBA/Postgraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 7B06M026 (0 min)
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