Ivey Publishing
Estimating Demand for Kodak Film
Product Number:
9B04D015
Publication Date:
11/23/2004
Revised Date:
10/09/2009
Length:
7 pages (4 pages of text)
Product Type:
Case (Field)
Source:
Ivey
An executive must estimate the demand for rolls of film in various countries based on demographic data about the counties. She must determine the process and develop a spreadsheet model that will provide the results based on data (GNP per capita, population, income distribution) from the various countries. The purposes of the case are to show the relation between national statistics and company decisions and to provide training in advanced spreadsheet skills, conceptualizing a problem and modelling.
Issues:
Disciplines:
Operations Management
Industries:
Manufacturing
Setting:
United States, Large, 2004
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Supplements: 7B04D015 (56 KB)
You Might Also Like...

Save In: