Ivey Publishing

Product Details

Investment Funds Institute of Canada
Product Number:
9B04A008
Publication Date:
11/23/2004
Revised Date:
10/07/2009
Length:
16 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The vice-president of regulation at the Investment Funds Institute of Canada is reviewing the monthly statistics. It shows the continuance of three trends, prevalent during the last 12 months in the Canadian mutual funds industry. Net sales of mutual funds were declining, fund redemptions were rising and the rate of growth in mutual fund assets had been marginal. The vice-president must determine how the Investment Funds Institute, as the industry trade association for mutual funds, can influence these trends. He must decide on the message, who he should target with the message and the media through which he should reach his target audience, and present his plan at the next executive committee meeting.
Issues:
Disciplines:
Marketing
Industries:
Social Advocacy Organizations
Setting:
Canada, 2003
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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