Ivey Publishing
SaskTel
Product Number:
9B09A009
Publication Date:
09/24/2009
Length:
9 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The executive committee of SaskTel had recently approved a proposal to launch its LifeState health monitoring system to the Canadian marketplace. The company's senior director of marketing must develop a marketing plan, including distribution and promotion, for the proposed product launch in six months' time. She will have to make decisions quickly in order to present a proposal to the executive committee within two weeks.
Issues:
Disciplines:
Marketing,  Introductory Business
Setting:
Canada, Large, 2007
Intended Audience:
Introductory
Price:
$2.55 CAD / $2.55 USD Printed Copy
$2.25 CAD / $2.25 USD Permissions
$2.25 CAD / $2.25 USD Digital Download
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