Ivey Publishing
Eastern Bank Limited (A)
Product Number:
9B04A030
Publication Date:
10/13/2004
Revised Date:
10/07/2009
Length:
17 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Eastern Bank Limited has taken over the Bangladesh operations of the Bank of Credit and Commerce International after its collapse. The new chief executive officer of Eastern Bank must make decisions about which corporate banking clients to target, how to develop and position the Eastern Bank brand, what products to emphasize, in what price structure and whether to centralize or decentralize the bank's operations. The supplement Eastern Bank Limited (B), product 9B04A031 updates the situation. This case provides a good vehicle for discussing relationship management in a complex service analysis of market segments and the present and future profitability, so that the marketing strategy decisions are customer driven.
Issues:
Disciplines:
International,  Marketing
Industries:
Finance and Insurance
Setting:
Asia/Bangladesh, Medium, 2000
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Supplements: 9B04A031 (3 pages)
You Might Also Like...

Save In: