Ivey Publishing
Williams Coffee Pub
Product Number:
9B04A006
Publication Date:
10/13/2004
Revised Date:
10/07/2009
Length:
19 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Two brothers have developed Williams Coffee Pub into a 44-unit, quick service restaurant franchise in Southwestern Ontario. Williams Coffee Pub has a very broad positioning with different segments frequenting it in different parts of the day. The brothers have hired a new chief executive officer and they are about to hand significant operational and strategic control to this new executive and the new board of directors. The broad positioning is an issue and the future communications campaign is also an issue.
Issues:
Disciplines:
Entrepreneurship,  Marketing
Industries:
Accommodation & Food Services
Setting:
Canada, Medium, 2004
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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