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Ivey Publishing
Paybox.net: Mobilizing mCommerce
Product Number:
9B04E028
Publication Date:
10/13/2004
Revised Date:
10/09/2009
Length:
10 pages
Product Type:
Case (Field)
Source:
Ivey
Paybox.net AG was the world's first mass-marketable mobile payment system. Launched in 1999 at the height of the dotcom boom, it had been steadily losing ground. The company's founder, and architect of the technology underlying Paybox, must decide if his product has a future, and if so, what the market strategy should be.
Issues:
Market Strategy; Strategy Development; Internet Culture; E-Commerce
Disciplines:
Entrepreneurship,  International,  Information Systems,  Marketing
Industries:
Finance and Insurance
Setting:
Germany, Small, 2002
Intended Audience:
Undergraduate/MBA
Price:
$3.95 CAD / $3.95 USD Printed Copy
$3.40 CAD / $3.40 USD Permissions
$3.40 CAD / $3.40 USD Digital Download
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