Paybox.net: Mobilizing mCommerce
Paybox.net AG was the world's first mass-marketable mobile payment system. Launched in 1999 at the height of the dotcom boom, it had been steadily losing ground. The company's founder, and architect of the technology underlying Paybox, must decide if his product has a future, and if so, what the market strategy should be.
Market Strategy; Strategy Development; Internet Culture; E-Commerce
Finance and Insurance
Germany, Small, 2002
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