Paybox.net: Mobilizing mCommerce
(7 pages of text)
Paybox.net AG was the world's first mass-marketable mobile payment system. Launched in 1999 at the height of the dotcom boom, it had been steadily losing ground. The company's founder, and architect of the technology underlying Paybox, must decide if his product has a future, and if so, what the market strategy should be.
Finance and Insurance
Germany, Small, 2002
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