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Ivey Publishing
Google Inc.: Launching Gmail
Product Number:
9B04E019
Publication Date:
09/20/2004
Revised Date:
10/09/2009
Length:
7 pages
Product Type:
Case (Library)
Source:
Ivey
Google is a very popular Internet search engine firm. The company has just announced the launch of Gmail, a free, Web-based e-mail service that allows users up to one gigabyte of storage capacity, more than 100 times that offered by other free services from competitors. In return for free e-mail, Gmail would scan its users' e-mail with the goal of delivering targeted ads. Immediately, privacy groups denounced Google's plans.
Issues:
E-Commerce; Competitiveness; Management Information Systems; Management of Technology
Disciplines:
Information Systems
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
United States, Medium, 2004
Intended Audience:
Undergraduate/MBA
Price:
$3.95 CAD / $3.95 USD Printed Copy
$3.40 CAD / $3.40 USD Permissions
$3.40 CAD / $3.40 USD Digital Download
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