Ivey Publishing
Vancouver YMCA: The Turnaround of a Public Icon
Product Number:
9B09C017
Publication Date:
08/28/2009
Revised Date:
12/11/2009
Length:
15 pages (11 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The case focuses on the turnaround situation facing the newly elected chief executive officer (CEO) of the Vancouver YMCA. The YMCA has suffered a long series of operating deficits ($9 million per year), has mounting debts to third parties, declining membership, and a maxed out $1 million operation line of credit. There are issues with its assets (old facilities with little renovations done over the past three decades), political infighting and union issues. The CEO has to work to turn the situation around before the organization goes bankrupt.
Issues:
Disciplines:
Organizational Behaviour/Leadership
Industries:
Social Advocacy Organizations
Setting:
Canada, Small, 2003
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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