Ivey Publishing

Product Details

Leveraging Wal-Mart, eBay and USPS
Product Number:
9B04M027
Publication Date:
08/10/2004
Revised Date:
10/14/2009
Length:
4 pages (4 pages of text)
Product Type:
Case (Library)
Source:
Ivey
An entrepreneur comes up with a great idea for a new business that would service what he calls the time-starved segment. Using Wal-Mart as the warehouse, eBay as his storefront and the U.S. Postal Service as the distributor, he would pick-up and deliver products to businesses, conserving staff resources. He must think of as many opportunities as possible and determine any barriers that may occur. The purpose of the case is to get students to generate ideas. Students will be quick to criticize and analyze the ideas presented, but few will focus on presenting new ideas.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Setting:
United States, 2004
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
You Might Also Like...

Save In: