Ivey Publishing
Making Waves in Rural Kenya
Product Number:
9B09A015
Publication Date:
08/27/2009
Length:
10 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The developers of a simple, inexpensive, locally produced rain water harvesting system tackle the social marketing issues in the undeveloped market of rural Kenya. The benefits of the product are obvious but the poverty levels and entrenched traditions create significant and unique marketing challenges.
Issues:
Disciplines:
Entrepreneurship,  International,  Marketing
Industries:
Social Advocacy Organizations
Setting:
Kenya, Small, 2008
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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