Praeda Management Systems Inc.
A venture fund has approached an entrepreneur to sell one of its poorly performing holdings, or if there is no reasonable sale opportunity, turn the company around. He finds no acceptable offers for the company. He searches to find more information on how buyers purchase and use the product, which is a software system for police and courts to lay charges and manage them across the court process. The case illustrates the leverage available from understanding customer budgeting and buying processes, and fitting the service to meet the mind of the customer.
Marketing Planning; Consumer Behaviour; Market Strategy; Growth Strategy
Administrative, Support, Waste Management and Remediation Services
Canada, Small, 2004
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