Ivey Publishing
Cameron Auto Parts (A) - Revised
Product Number:
9B06M015
Publication Date:
01/11/2006
Revised Date:
09/17/2009
Length:
10 pages
BestSeller:
2010;1999; 1998
Product Type:
Case
Source:
Ivey
This case is about a small American auto parts producer trying to diversify his way out of dependence on the major automakers. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. (A sequel to this case is available titled Cameron Auto Parts (B) - Revised, case 9B06M016.)
Learning Objective:
When taught back-to-back, the Cameron (A) and (B) cases permit a discussion of exporting, licensing, or joint ventures as strategic options in the internationalization process.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
US/United Kingdom, 2004
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 9B06M016 (10 pages)
Translations: Simplified Chinese (9 pages)
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