Cameron Auto Parts (A) - Revised
This case is about a small American auto parts producer trying to diversify his way out of dependence on the major automakers. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. (A sequel to this case is available titled Cameron Auto Parts (B) - Revised, case 9B06M016.)
When taught back-to-back, the Cameron (A) and (B) cases permit a discussion of exporting, licensing, or joint ventures as strategic options in the internationalization process.
US/United Kingdom, 2004
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