Ivey Publishing
Bombardier Transportation and the Adtranz Acquisition
Product Number:
9B04M023
Publication Date:
05/14/2004
Revised Date:
09/21/2011
Length:
18 pages (14 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Bombardier Transportation, one of the world's largest manufacturers of passenger rail cars, has successfully negotiated the purchase of Adtranz, a large European manufacturer of rail equipment. The newly appointed chief executive officer has been brought in to manage the acquisition. The new CEO faces many challenges including decisions about the pace of integration, location of headquarters, organization structure, personnel retention and personal management style. Students may use this case to discuss post-acquisition strategy and how fast companies should move to integrate acquisitions.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Transportation and Warehousing
Setting:
Canada/European Union, Large, 2001
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Spanish (21 pages)
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