Ivey Publishing
Pennzoil-Quaker State Canada: The One-to-One Decision (B)
Product Number:
9B04A011
Publication Date:
05/14/2004
Revised Date:
10/07/2009
Length:
4 pages (3 pages of text)
Product Type:
Supplement
Source:
Ivey
This supplement to Pennzoil-Quaker State Canada: The One-To-One Decision (A), product 9B04A010 looks at the 240-day field trail of a program designed to build loyalty among consumers, and to increase frequency of oil changes.
Issues:
Disciplines:
Marketing
Industries:
Retail Trade
Setting:
Canada, Medium, 2002
Intended Audience:
Undergraduate/MBA
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9B04A010 (22 pages)
You Might Also Like...

Save In: