Pennzoil-Quaker State Canada: The One-to-One Decision (B)
(3 pages of text)
This supplement to Pennzoil-Quaker State Canada: The One-To-One Decision (A), product 9B04A010 looks at the 240-day field trail of a program designed to build loyalty among consumers, and to increase frequency of oil changes.
Canada, Medium, 2002
$3.15 CAD / $3.10 USD Printed Copy
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$2.65 CAD / $2.62 USD Digital Download