Ivey Publishing
Brilux: The FOT-320 Decision
Product Number:
9B04E018
Publication Date:
05/14/2004
Revised Date:
10/09/2009
Length:
4 pages (4 pages of text)
Product Type:
Case (Field)
Source:
Ivey
BriLux develops early-stage high-speed data networking equipment. In recent month, BriLux customers have hinted that combining ARTRAN, the company's flagship optical data service platform, with a new fiber optic transportation product (tentatively referred to as FOT-320) would increase the market appeal of the company's portfolio. The research and development director must decide whether to support the development of this new product. Excel files are available upon request, products 7B04E018A, 7B04E018B and 7B04E018C.
Issues:
Disciplines:
Management Science
Industries:
Manufacturing
Setting:
Canada, Large, 2002
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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