Ivey Publishing

Product Details

ASIMCO International Casting Company (A)
Product Number:
9B04D009
Publication Date:
04/05/2004
Revised Date:
10/09/2009
Length:
16 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
ASIMCO International Casting Company, a joint venture between ASIMCO and Caterpillar, had recently finished several major projects designed to upgrade the manufacturing capabilities in its foundry. The plant was now under significant pressure to increase revenue, and had received an invitation to bid on a new customer order. While this order might provide the ideal opportunity to further upgrade its process technology and capabilities, significant challenges were presented by several critical product characteristics. Alternatively, the plant's limited resources could focus on meeting the internal needs of one of its partners. Caterpillar was expected to authorize test runs of two new products soon; however, the annual production volumes were very uncertain.
Issues:
Disciplines:
International,  Operations Management
Industries:
Manufacturing
Setting:
China, Large, 2003
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B04D010 (3 pages)
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