Ivey Publishing

Product Details

Audible.com
Product Number:
9B04M025
Publication Date:
03/04/2004
Revised Date:
10/14/2009
Length:
17 pages (12 pages of text)
Product Type:
Case (Library)
Source:
Ivey
Audible Inc. is one of the largest providers of audio content, such as books, magazines and newspapers. The company has a large library of hours of content, strong alliances with partners including Microsoft, Amazon and Random House, and a growing customer base, but the company has lost money since it began. The chief executive officer and chief financial officer must decide how to raise funds to keep the company going, while maintaining its partner and customer relationships.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Manufacturing
Setting:
United States, Small, 2003
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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