Ivey Publishing

Product Details

AOL Time Warner (A)
Product Number:
9B04C002
Publication Date:
01/16/2004
Revised Date:
10/06/2009
Length:
4 pages
Product Type:
Case (Field)
Source:
Ivey
As one of the terms of its merger in Canada, a large U.S.-based multimedia corporation is required to support the arts in Canada through a $221 million fund. The first university to approach the company is encouraged by its initial meetings with the company's representatives. The director of faculty fundraising must prepare a proposal that conveys the university's understanding of the company's business interests, recognizes the diverse needs of the proposal's audience, aligns the company's interests with the university needs, all in a clear, well-researched, well-written document. The supplement, AOL Time Warner (B), product 9B04C003, reports on the company's response to the proposal and the follow-up work required to secure the funding partnership.
Issues:
Disciplines:
Organizational Behaviour/Leadership
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Canada, Large, 2003
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
Associated Materials
Supplements: 9B04C003 (1 page)
You Might Also Like...

Save In: