Ivey Publishing
Vincor and the New World of Wine
Product Number:
9B04M001
Publication Date:
01/14/2004
Revised Date:
11/18/2014
Length:
17 pages (12 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Vincor International Inc. was Canada's largest wine company and North America's fourth largest in 2002. The company had decided to internationalize and as the first step had entered the United States through two acquisitions.The company's chief executive officer felt that to be among the top 10 wineries in the world, Vincor needed to look beyond the region. To the end, he was considering the acquisition of an Australian company, Goundrey Wines. He must analyze thestrategic rationale for the acquisition of Goundrey as well as to probe questions of strategic fit and value.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
Canada/Australia/USA, Large, 2002
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: French (22 pages) , Simplified Chinese (22 pages)
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