Ivey Publishing
Tsingtao Brewery Co. Ltd. (B)
Product Number:
9B05M070
Publication Date:
12/01/2005
Revised Date:
10/03/2009
Length:
8 pages
Product Type:
Supplement
Source:
CEIBS-Ivey
Tsingtao Brewery Co. Ltd. had several problems due to its aggressive expansion from 1994 to 2002. This case reviews a number of initiatives which were implemented in order to address these problems. The initiatives include: downsizing, process re-engineering using ERP, redesigning of the incentive system, organizational restructuring, forming a strategic partnership with Anheuser Busch, integrating the culture and values of the company, and building a learning organization. This is a supplement to Tsingtao Brewery Co., Ltd. (A), product 9B05M063.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
China, Large, 2002
Intended Audience:
Undergraduate/MBA
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9B05M063 (27 pages)
Translations: Spanish (10 pages)
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