Ivey Publishing
Tsingtao Brewery Co. Ltd. (A)
Product Number:
9B05M063
Publication Date:
12/01/2005
Revised Date:
10/03/2009
Length:
27 pages (16 pages of text)
Product Type:
Case
Source:
CEIBS-Ivey
Tsingtao Brewery Co, Ltd, the best-known Chinese beer producer in the world, had been surpassed in market share by Yanjing Beer in the mid-1990s due to its inefficient operations. From 1994 to 2002, Tsingtao Brewery acquired over 47 small and medium-sized companies and regained its dominant position in the beer industry. However, this resulted in many problems including increased levels of bureaucracy, lack of integration of corporate cultures of the acquired companies, lack of brand focus, low profitability and other problems resulting from the rapid expansion. In July 2001, the General Manager Peng Zuoyi suddenly died of a heart attack. Jin Zhiguo, his successor, believes he should change the company business strategy from 'growing large to become powerful' to 'growing powerful to become large', which focuses on post-acquisition integration.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
China, Large, 2002
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B05M070 (8 pages)
Translations: Spanish (29 pages)
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