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Ivey Publishing
Jill's Table: Set to Serve
Product Number:
9B06A001
Publication Date:
02/06/2006
Revised Date:
09/08/2009
Length:
11 pages (5 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The founder and owner of Jill's Table, a specialty food and housewares store is thinking about the challenges ahead of her. As a small business operating in the same arena as the mass merchandising chains, she has to decide how to position her service offerings so as to survive and even thrive in a highly competitive environment. As a Retailer of the Year award winner (2004 Canadian Gift and Tableware Association, Housewares and Gourmet Division), she knows that her challenges go beyond competition and touch on areas such as customer service, associate training, buying and finance.
Issues:
Disciplines:
Entrepreneurship,  Marketing
Industries:
Retail Trade
Setting:
Canada, Small, 2005
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 7B06A001 (6 min)
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