Ivey Publishing
Note on Retail Marketing Research
Product Number:
9B05A032
Publication Date:
12/14/2005
Revised Date:
09/24/2009
Length:
19 pages
Product Type:
Note
Source:
Ivey
This note describes many aspects of secondary and primary market research from the retailer's perspective. The value of information in making marketing decisions does not distinguish the retailer from other marketers; however, the retailer is in an enviable position to gather information directly from customers. Increasingly, retailers are considering their stores as laboratories for understanding the consumer marketplace.
Issues:
Disciplines:
Marketing
Industries:
Retail Trade
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
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