Ivey Publishing

Product Details

Note on Retail Convenience
Product Number:
9B05A031
Publication Date:
12/14/2005
Revised Date:
09/24/2009
Length:
12 pages (12 pages of text)
Product Type:
Note
Source:
Ivey
Convenience is a key competitive benefit retailers can offer: ways to save customers time and effort. Retailers employ various strategies, including location, layout, merchandise arrangement, transaction processing, hours and delivery, to differentiate themselves from competitors. This note explains each of these strategies, and explore the growing importance of shopping convenience.
Issues:
Disciplines:
Marketing
Industries:
Retail Trade
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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