Ivey Publishing
For the Love of Good Food: The pLateTrace Project (A)
Product Number:
9B09E006
Publication Date:
07/09/2009
Length:
16 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Vineland Research and Innovation Center, a not-for-profit organization looking to work with the Ontario local food industry, has requested two researchers to analyze the local food business landscape and propose a technology-driven solution that connects farmers in the Niagara region with buyers in Toronto. The case illustrates the challenges faced by each stakeholder in the local food supply chain, and allows students to analyze the farming and restaurant industries, assess the current Canadian market, and investigate technological advances that could enable improving the current local supply chain procurement and distribution model. This case allows students to identify competencies and gaps within the current environment, challenges facing the farming and restaurant communities, as well as opportunities to drive growth in a new market.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  Information Systems,  Marketing
Industries:
Accommodation & Food Services,  Agriculture, Forestry, Fishing and Hunting
Setting:
Canada, Small, 2008
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B09E007 (11 pages)
Translations: French (17 pages)
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