Ivey Publishing
Note on the Implementation of Marketing Plans
Product Number:
9B03A007
Publication Date:
09/25/2003
Revised Date:
10/15/2009
Length:
17 pages (17 pages of text)
Product Type:
Note
Source:
Ivey
This note is a discussion of the major considerations for a marketer faced with implementing a marketing plan. A five-part framework is offered to integrate concepts ranging from capacity of the marketing team to managing commitment to change.
Issues:
Disciplines:
Marketing
Setting:
2003
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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