Ivey Publishing

Product Details

AlarmForce: The Launch of AlarmFog
Product Number:
9B03A010
Publication Date:
08/06/2003
Revised Date:
10/15/2009
Length:
9 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
AlarmForce Industries Inc. is a developer and sales provider of home security systems with offices throughout Canada. Since the company's inception, it had become one of the leaders in the Canadian home security market and had established a reputation for being a technological innovator in the industry. The president and chief executive officer of the company must decide whether or not to launch their new product, AlarmFog, which the president believed represented the future of the home security market. The case focuses on past strategic decisions made by the company in differentiating itself in a mature market. The potential folly of making tactical product launch decisions without a solid analysis of underlying strategic issues can be discussed.
Issues:
Disciplines:
Marketing
Industries:
Other Services
Setting:
Canada, Medium, 2002
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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