Ivey Publishing

Product Details

Hayward & Guzman: Disposable Contact Lenses
Product Number:
9B03A020
Publication Date:
06/26/2003
Revised Date:
10/15/2009
Length:
4 pages (3 pages of text)
Product Type:
Case (Library)
Source:
Ivey
Hayward & Guzman researches and develops contact lens products and has recently developed a new disposable contact lens. Two segments with different price sensitivity have been identified. In order to reach these segments, the products will need to be packaged and sold differently. A marketing representative for Hayward & Guzman must develop a marketing mix for the two segments and determine pricing for each product.
Issues:
Disciplines:
Marketing
Industries:
Manufacturing
Setting:
Canada, Small, 2002
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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