Ivey Publishing

Product Details

Logitech: Launching a Digital Pen
Product Number:
9B03A002
Publication Date:
05/28/2003
Revised Date:
10/15/2009
Length:
10 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Logitech is an international company that designs and manufactures computer peripheral products. The retail pointing devices unit director is thinking about the development of the next generation of his device, the Logitech io Digital Pen. The digital pen is about to be launched in less than two months, and he is still unsure which features were valuable to potential users, who these potential users were and for which applications the digital pen could be used.
Issues:
Disciplines:
International,  Marketing
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
United States, Large, 2002
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 7B03A002 (12 min)
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