Ivey Publishing

Product Details

Ford Windstar
Product Number:
9B03A005
Publication Date:
05/01/2003
Revised Date:
10/15/2009
Length:
22 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Ford of Canada is a division of the Ford Motor Company - one of the Big Three automobile manufacturers in North America. The brand manager of the Windstar was concerned that its only brand in the minivan category would not meet its annual sales target. Since the Windstar's launch in the early 1990s, it had become one of the largest selling auto brands in Canada and was synonymous with safety and family travel. During the past few years, the popularity of purchasing a Windstar had declined with the minivan market becoming very competitive, the recession, quality problems and several product recalls. The brand manager must create a promotional strategy that will maintain Windstar sales and profitability and attempt to maintain the brand image. (Also available is the video, Ford Windstar product # 7B03A005.)
Issues:
Disciplines:
Marketing
Industries:
Manufacturing
Setting:
Canada, Large, 2001
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 7B03A005 (1 min)
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