Ivey Publishing
Julie Dempster (A)
Product Number:
9B03C011
Publication Date:
05/01/2003
Revised Date:
10/17/2009
Length:
5 pages (5 pages of text)
Product Type:
Case (Field)
Source:
Ivey
A black Canadian woman is hired as vice-president of marketing and brand positioning for an Amsterdam-based computer software company. Shortly after joining the firm she encounters a number of cross-cultural and equality issues. She must decide whether or not to renew her contract with the company. The supplement case, Julie Dempster (B), product 9B03C012 outlines her decision.
Issues:
Disciplines:
Organizational Behaviour/Leadership,  International
Industries:
Other Services
Setting:
Netherlands, Small, 2002
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B03C012 (1 page)
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