Ivey Publishing

Product Details

American Fast Food In Korea
Product Number:
9B03M016
Publication Date:
04/02/2003
Revised Date:
10/22/2009
Length:
12 pages (9 pages of text)
Product Type:
Case (Library)
Source:
Ivey
A major U.S.-based fast food company with extensive operations around the world was contemplating whether or not they should enter the Korean market. The Korean fast food market was hit badly by the Asian economic crisis in the late 1990s, but the economy was turning around. Thus, fast food demand in Korea was expected to increase. For the industry analysis, this case provides information on various competitors, substitute foods, new entrants, consumers and suppliers. In addition, social issues are included as potential forces.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Accommodation & Food Services
Setting:
Korea, Large, 2002
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (12 pages) , Traditional Chinese (12 pages)
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